All projects
E-commerce + CRMUnited States
Rooté
A hair analysis quiz that turns into a personal recommendation.
Visit roote.usroote.us

Overview
What we built and why
Hair analysis platform and store for the US market. Visitors take a quiz, create an account or sign in with Google, and order from a brand-first storefront connected to a CRM through webhooks.
The quiz is the front door, so it had to feel like part of the brand and not a form bolted on. Accounts and Google sign in keep each person’s results attached to them.
Next.js and NextAuth on the front, a Laravel API behind, and Docker for deployment.
Highlights
What makes it work
- Hair analysis quiz with user accounts
- Google sign in through NextAuth
- CRM connected through webhooks
- Ordering and delivery workflow
Scope
What we delivered
Scope
- Hair analysis quiz
- Accounts and Google sign in
- Storefront UI
- CRM webhooks
- Ordering
- Laravel API
Built with
- Next.js
- Laravel
- NextAuth
- Docker
Hosted on Docker
Need something like Rooté?
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